CF Innovation Labs
Punch
Social media on autopilot
AI writes your posts. AI creates the visuals. You approve with one tap on WhatsApp. That's your entire social media workflow — done.
Social Media Is a Full-Time Job You Don't Have Time For
You know you should post consistently. You know each platform needs different content. You know visuals matter. But between running the actual business, who has time to write 4 posts a day, design graphics, and keep up with trends?
Tools like Buffer and Hootsuite help you schedule — but you still write every word and design every image yourself. They're calendars, not creators. You need something that actually does the work — and only asks for your approval.
AI Creates. You Approve.
AI Content Generation
Punch creates daily content plans tailored to your brand. It knows your products, your blog posts, your industry news — and writes platform-optimised copy. LinkedIn formal, Instagram casual, Twitter sharp.
AI Visual Creation
Every post gets a platform-appropriate visual, generated by Gemini. No more stock photos, no more Canva templates. On-brand imagery created automatically, every single day.
WhatsApp Approval Flow
A message arrives on WhatsApp with your content preview. Tap Approve → published instantly. Tap Edit → tell it what to change → it regenerates. Tap Reject → gone forever. One button. That's it.
Multi-Platform Publishing
Instagram, Facebook, LinkedIn, Twitter/X — Punch publishes to all your channels simultaneously. Each post is optimised for its platform: hashtags for Instagram, threads for Twitter, long-form for LinkedIn.
Trend Tracking
Punch monitors trending topics in your industry and weaves them into your content calendar. It never repeats the same content and keeps your social presence fresh and relevant.
Brand Voice Lock
Train Punch on your tone, your products, and your audience. It writes as you — not as a generic AI. Consistent brand voice across every platform, every post, every day.
Frequently Asked Questions
Punch is an AI-powered social media autopilot. It generates platform-optimised content and visuals for your brand, then sends them to you via WhatsApp for one-tap approval. Once approved, posts are published automatically to Instagram, Facebook, LinkedIn, and Twitter.
Buffer and Hootsuite are scheduling tools — you still write every word and design every image. Punch is a creator: AI writes the copy tailored to each platform, AI generates the visuals, and you just approve or reject via WhatsApp. It's autopilot, not a calendar.
Punch sends you a WhatsApp message with a preview of each post. You tap Approve to publish instantly, Edit to request changes (e.g. "make it shorter"), or Reject to discard. One button — that's your entire workflow.
Punch currently supports Instagram (image + caption), Facebook (page posts), LinkedIn (organisation pages), and Twitter/X (including thread support). Each post is optimised for its platform — hashtags for Instagram, long-form for LinkedIn, concise for Twitter.
Your social media, handled.
AI writes. AI designs. You tap Approve on WhatsApp. Every platform, every day, on brand — without lifting a finger.
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